YouTube’s Edtech push in India, announces ‘Courses’ learning programme

Google has announced a new learning programme on its video platform YouTube as an effort to support rich learning experience and a monetisation option for the content creators.

The search engine giant made the announcement at the Google For India 2022 event held at New Delhi yesterday. Titled ‘Courses’, the product involves a select group of creators who will be offering free or paid courses for the viewers. Creators including LearnoHub, Speak English With Aishwarya, and Telusko will develop courses across academic and vocational subjects in various Indian languages in the beta phase, Google said in its blog.

Google pointed out that the YouTube channels earning more than ₹1 lakh or more as their annual revenue had grown over 60 per cent year over year. It even shared the findings of Oxford Economics study which estimated that in 2021, YouTube’s creative ecosystem contributed over ₹10,000 crore to India’s GDP.