YouTube users will soon have an account handle

YouTube users will soon have a new way to identify themselves. The company has announced “handles”, which comes with an @username format in order to interact with their viewers across YouTube Shorts, channel pages, in video descriptions, in comments and more. Such handles are meant for everyone on YouTube and not just creators of a certain size or subscriber count.

“It’ll soon be simpler and faster to mention each other in comments, community posts, video descriptions and more. For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences. Handles join channel names as another way to identify a YouTube channel, but unlike channel names, handles are truly unique to each channel so creators can further establish their distinct presence and brand on YouTube,” says YouTube.