YouTube to roll out disclosure labels for videos created using GenAI

YouTube, along with its parent company Google and Meta, has joined the ranks of internet platforms taking steps to combat Artificial Intelligence (AI)-driven content manipulation.

The platform has introduced a new tool which mandates creators to disclose to users if a piece of content is generated using synthetic media or with the help of generative AI. The idea is to enhance transparency for users.

“We’re introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, scene, or event – is made with altered or synthetic media, including generative AI,” said YouTube in a blog post.