YouTube to make verification rules stricter for influencers

SAN FRANCISCO: YouTube is working to overhaul its verification programme amid a controversy over the content it pushes to its users.

“When viewers come to YouTube, it’s important that they know the channel they are watching is the official presence of the creator, artist, public figure or company that it represents.

“With that in mind, we’re announcing upcoming changes to our channel verification programme starting in late October. There are two parts to the new verification programme, a new look and new eligibility requirements,” the company wrote in a blog post on Thursday.