YouTube shuts down this Indian app, two years after its acquisition

Google-owned YouTube has announced that it is shutting down its live social commerce app Simsim, less than two years after its acquisition.

Simsim is an Indian startup, which the streaming giant acquired in mid-2021, reports TechCrunch.

Simsim was founded in 2019 by Amit Bagaria, Kunal Suri, and Saurabh Vashishtha.

Through influencer-based videos in Hindi, Tamil, and Bengali, it assisted small businesses in making the transition to e-commerce.

Creators post video reviews about products from local businesses, and viewers can buy those products directly through the app.