YouTube rolls out handles to channels for easier mentions, engagements

YouTube has introduced handles, a new way for people to easily find and engage with creators and each other on the Google-owned streaming platform.

Handles will appear on channel pages and Shorts so that they will be instantly and consistently recognisable. It will soon be simpler and faster to mention each other in comments, community posts, video descriptions, and more.

“For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences,” the company said in a blogpost.