YouTube pilots cheaper ‘Premium Lite’ plan for streaming without ads
American tech giant Google is piloting a more affordable premium subscription tier for YouTube that will offer ad-free viewing without YouTube Premium’s other features like offline downloads or background playback.
The new ‘Premium Lite’ plan was spotted by a user recently, and YouTube subsequently confirmed the test offering in a statement given to The Verge.
Premium Lite is currently being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
A YouTube spokesperson, in a statement, said, “In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs EUR 6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube.”