YouTube makes changes to support more content creators

YouTube is taking competition to TikTok by making creators on the platform happy. There have been a few updates as far as giving more room to creators is concerned.

The first update is Creator Music, which is now in beta testing. The company has announced the new offering for those who use music in their videos. Creator Music will have a large catalogue of songs that creators can browse through, search and purchase, with the terms of the music rights spelled out in simple terms. They will have an option to select the tracks with a new revenue-sharing option where both creators and music rights holders earn money from their content.

“Creators have told us, time and time again, that finding the right song isn’t the hard part. It’s actually figuring out how to license it,” said Amjad Hanif, VP of Creator Products at YouTube.