YouTube jumps onto short-video bandwagon, launches ‘Shorts’ in India

NEW DELHI: Competition in the short-video space in the country continues to intensify with YouTube being the latest entrant in the segment with its ‘Shorts’ offering as the Google-owned platform attempts to fill the void created after the ban of TikTok in India.

In a blogpost, YouTube said it is building YouTube Shorts, a new short-form video experience (15 seconds or less), for creators and artists who want to shoot short, catchy videos using their mobile phones.