YouTube introduces BrandConnect and Podcasts for creators in India

YouTube unveils new avenues for creators and artists in India, focusing on enhancing creative freedom and monetisation opportunities. The platform introduced BrandConnect and Podcasts for content creators.

In an effort to democratise content creation, YouTube expanded the eligibility for the YouTube Partner Program (YPP), now including Shorts creators. Furthermore, ad revenue sharing for Shorts was introduced, along with early access to fan funding features like Channel Memberships and Super Chat. These initiatives aim to make YouTube a more rewarding space for creators.