YouTube income financially secures over 700,000 creators in India: Oxford

According to estimates by Oxford Economics, over 700,000 creators and partners in India have found their financial anchor in YouTube, receiving income from their presence on the platform, said the video streaming giant in a blog post on Thursday while announcing ‘BrandConnect’ and ‘Podcasts’ features for creators in India.

BrandConnect, YouTube’s branded content platform, will be available to eligible creators and select advertisers in India. It will enable smoother communication between brands and creators on the platform.