YouTube in India hits 325 million monthly unique viewers

Google-owned YouTube on Wednesday said the platform is now being watched by over 325 million unique viewers (over 18 and above) month on month in India and it is the top platform for accessing videos in regional languages in the country.

YouTube creators in India are now entering diverse categories, driving massive watch time growth and the streaming platform now delivers 4.8 times greater effectiveness than TV and directly impacts sales, the company said citing third-party data during its annual event Brandcast.

“Every day, millions of Indians are coming to YouTube to express their unique passions and create content that is more personal, helpful and accessible,” said Sanjay Gupta, Country Head & Vice President, Google India.