YouTube creators will soon have to disclose use of generative artificial intelligence in videos or risk suspension

YouTube is rolling out new rules for AI content, including a requirement that creators reveal whether they’ve used generative artificial intelligence to make realistic looking videos.

In a blog post on Tuesday outlining a number of AI-related policy updates, YouTube said creators that don’t disclose whether they’ve used AI tools to make “altered or synthetic” videos face penalties including having their content removed or suspension from the platform’s revenue sharing program.

“Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform,” Jennifer Flannery O’Connor and Emily Moxley, vice presidents for product management, wrote in the blog post.