YouTube creators have a lot more to look forward to

YouTube recently introduced a number of changes that are sure to take competition to TikTok as well as Instagram by making creators on the platform happy. It was two years ago that YouTube introduced Shorts in India and since its inception, the format has grown a community of more than 1.5b monthly logged-in users globally, generating 30 billion views per day, four times more than a year ago. What’s making YouTube Shorts a big success? Here’s what Ajay Vidyasagar, regional director, APAC, YouTube Partnerships, told us.