You may soon see more artist recommendations on Spotify, here’s why

Spotify has launched a new tool called Showcase, which allows artists to promote their music on the platform. Showcase will appear as a mobile banner at the top of Spotify’s Home, which is the most visited place on the app, the Swedish music streaming company said.

Artists can use Showcase to promote new releases as well as old songs. They can also choose to target specific segments of their audience, such as their active listeners or listeners in a particular market.