You are tracked even when you are using Incognito mode on Google Chrome, Google makes it clear

Just in case you didn’t know and were blissfully unaware – when you are browsing on the Incognito mode on Google Chrome, you are still being tracked. Browsing on Incognito does not protect your online privacy, and Google wants to be very clear about it.

Three people sued Google in the US for tracking users even when on Incognito mode and Google wanted that case, a $5 billion lawsuit that charges Google of “pervasive data tracking business”, trashed. And Google’s reason for that is simple – the company believed that people already knew the meaning of ‘incognito’.

For Google, “incognito” does not mean “invisible” and it ought to be common sense for Chrome users.