Xiaomi trumps rivals to be India’s 1st choice in handsets

Chinese manufacturer Xiaomi has become the country’s first choice in handsets, clocking highest-ever shipments made by any brand in a year and with a growth of 9.2 per cent in 2019. While it has retained the number one smartphone vendor position for 10 consecutive quarters now, it has surpassed Samsung and Reliance Retail’s JioPhone in the feature phone segment for the first time in 2019, data from International Data Corporation shows.

Xiaomi has shipped 43.6 million units in 2019, while in the festive quarters of October-December 2019, it has topped the handset market with 16 per cent share. In the smartphone shipments alone, Xiaomi garnered 28.6 per cent share, followed by Samsung with 20.3 per cent. The rest of the market share was dominated by BBK Electronics-owned brands: Vivo 15.6 per cent, OPPO 10.7 per cent and Realme 10.6 per cent.