Xiaomi to slash smartphone line after conceding India missteps
Xiaomi Corp. plans to focus on 5G smartphones and a leaner product portfolio in India, trying to claw back market share lost to rivals including South Korea’s Samsung Electronics Co. in its second-biggest market.
China’s Xiaomi held the smartphone lead in India for years before regulatory headaches and a too vast product portfolio – which by its own admission confused customers – led to its decline. In the quarter to March, Xiaomi ranked fourth behind Samsung, Oppo and Vivo in India’s smartphone market, according to researcher IDC Corp.