Xiaomi to invest Rs 100 crore to double retail reach in one year

Consumer electronics giant Xiaomi aims to double its offline retail reach in the next one year. The brand, which dominates the smartphone and smart TV market, will be investing Rs 100 crore to grow its reach to 30,000 physical outlets by early-2022, from 15,000 currently, Manu Kumar Jain, managing director at Mi India said.

The Chinese giant began its India journey as an online-only brand in mid-2014, even though rivals like Vivo and Oppo had been widely present in offline channels from the beginning. Since 2017, Xiaomi has expanded its offline presence significantly. The brand also holds the top position in the online channel since the last few years.