Xiaomi to foray into laptop market to cater to work-from-home demand

NEW DELHI: Competition in the laptops space is set to heat up with Chinese smartphone maker Xiaomi advancing to next month its foray into a market dominated by the likes of HP, Dell and Lenovo, who are all trying to tap the current surge in demand with a bulk of India Inc. continuing to work from home.

Raghu Reddy, chief business officer at Xiaomi India, told ET that the company though won’t be following the smartphone model of affordability, or pricing the laptops at the entry-level, and will instead target power users such as content creators, gamers, and students. He added that Xiaomi won’t flood the market with too many models.