Xiaomi to drop ‘Mi’ branding from its products starting with Mix 4: Report

Xiaomi is reportedly dropping the ‘Mi’ branding from its products and it is said to simply use ‘Xiaomi’ in the future, the media reported.

The move was reportedly signalled by the recent launch of the company’s new product, the Xiaomi Mix 4.

The Xiaomi Mix 4 was launched in China earlier this month, but it does not carry the ‘Mi’ branding.

In a statement to XDADevelopers, Xiaomi revealed that the move is already in motion. The company claimed that it has ditched the Mi branding in a vital move that will see its future devices launch without its synonymous branding.