Xiaomi sells one million devices offline in a single day

NEW DELHI: Chinese handset maker Xiaomi said that it sold over one million devices in a single day in the offline market – on 10 January 2020. Xiaomi devices include smartphones, Mi TVs, Mi Ecosystem and accessory products, of which smartphones were the biggest contributors.

The company said that these devices were sold across Mi Home, Mi Studio, Mi Stores, Mi Preferred Partner channels besides leading retail chains.

Xiaomi claimed that its offline sales were the fastest-growing channel for Xiaomi in the festive season, growing by 70% YoY and over 50% MoM. The offline TV business also grew by over 400% YoY.

Xiaomi currently has offline presence across 2500+ Mi Stores, 75+ Mi Home and 20+ Mi Studios, 7000+ Mi Preferred Partner stores.