Xiaomi, Samsung don’t target undecided smartphone buyers: techARC Report

Chinese handset maker Xiaomi and South Korean tech major Samsung are focusing on users who are looking for smartphones within respective brands and not the ones who are undecided, a new report said on Monday.

Both the smartphone players are also focusing on users who are looking for smartphones with a decided mind. The share of voice or SOV of Xiaomi is 67 % and 47 % for Samsung, said market research firm by techARC in its “Digital and E-Commerce SOV insights for Smartphones” report.

Share of voice in online advertising is an ad revenue model that focuses on weight or percentage among other advertisers.