Xiaomi plans premium push in India through Mi

NEW DELHI: Chinese smartphone maker Xiaomi will double down on its premium bid in India in 2020 and wants to establish its Mi brand for products in pricier segments, including smartphones and televisions. It aims to continue to serve the mass market through its Redmi sub-brand for smartphones.

“In China, there are clear portfolios for Redmi and Mi. Mi stands for innovation and premium appeal. It has been missing from our portfolio here and we would want to set that up going into 2020,” Xiaomi India head of online sales and categories Raghu Reddy told ET