Xiaomi not worried about copycat players in India: Manu Jain

Xiaomi has completely redefined the Indian market, first by creating value-for-money yet powerful smartphones and then branching out with successful sub-brands like Redmi — a formula that new entrants are now adopting and building their presence on, Manu Jain, Managing Director, Xiaomi India, and Vice President, Xiaomi said here on Wednesday.

Without naming Realme that has been growing fast in India, Jain told IANS that other companies have started launching different brands, sub-brands and “series” smartphones for the Indian market which was initiated by them.

“Imitation is a sincerest form of flattery. We have changed the game and redefined how smartphone markets should behave and are not worried at all about the competition,” Jain told IANS on the sidelines of the Redmi K20, Redmi K20 Pro smartphones launch in the country.