Xiaomi logs 15-20% rise in smartphone sales in 1st phase of festive sale, unveils ‘Mi Smart Upgrade’

Chinese tech major Xiaomi said it has seen a 15-20 per cent increase in smartphone sales in the first phase of festive sale over similar timeframe last year and remains confident of further growth in the coming weeks.

The company, which competes against the likes of Samsung, Vivo and Oppo in the hyper-competitive Indian smartphone market, has also unveiled a new ‘Mi Smart Upgrade’ programme that will offer Xiaomi phone users up to 70 per cent of the value on their old device when they upgrade to newer Redmi or Mi smartphones.

Speaking to PTI, Xiaomi India Chief Operating Officer Muralikrishnan B said the company saw strong uptake of products across various e-commerce platforms as well as its own website in the first phase of festive sale that started in mid-October.