Xiaomi India launches digital loan scheme to make smartphone purchase ‘affordable’. Details

Beijing-based smartphone maker Xiaomi has launched the ‘Xiaomi Easy Finance’ (XEF) scheme in India, doing so with an aim to make purchase of its smartphones in the country ‘flexible’ and ‘affordable.’

“We aim to make smartphone ownership a seamless and hassle-free experience. This initiative is a part of our goal to provide customers with easy finance solutions and ensure that owning Redmi smartphones is within everyone’s reach, regardless of their location,” Muralikrishnan B, President, Xiaomi India, was quoted as saying in a company press release.

The manufacturer is opening this programme with its Redmi 12 handset, which has a starting price of ₹9999 on Flipkart.