Xiaomi India bets on 4K technology for dominance in smart television

Smart device maker Xiaomi India is banking on introducing newer technology in the 4K smart television category to maintain its lead even as it sees the market to remain flat in 2023, a company official said on Tuesday.

On the eve of completing 5 years in India, Xiaomi India Deputy Head of Product Sudeep Sahu told PTI that the company’s business has grown 14-15 times since the company’s foray into smart television and maintains lead in the industry with 18 per cent market share in 2022.

“In 2023, we do not expect the smart TV market to grow at all. We want to continue with our range of products to maintain our stand right now to continue and be the dominant force in this space.