Xiaomi covers up its store branding with Make in India logo

India’s largest smartphone maker, Xiaomi has started to cover its logo and sign boards outside exclusive and multi-brand cellphone stores with the ‘Made in India’ logo and has asked its shop floor promoters not to wear uniform fearing that miscreants may damage the shops or attack promoters due to anti-China sentiments.

Three senior industry executives said this comes on back of the brick-and-mortar cellphone stores, under their body All India Mobile Retailers Association (AIMRA), writing a letter to the Chinese smartphone brands about the threat of damages to shops for selling such products allowing them flexibility to remove or hide brandings. This is since the brand signage is linked to retailer incentive and any damages are retailer liability.