Xiaomi beats Samsung to become India’s number one phone brand

Xiaomi, the world’s fourth-largest smartphone manufacturer, is now leading the mobile phone market in India for the first time, according to IDC’s ‘Quarterly Mobile Phone Tracker Report’ for Q4 2019, the brand announced on Friday.

The Chinese smartphone maker expanded its presence in the Indian mobile phone market by leading across both the segments, smartphones and feature phones, surpassing Samsung and Reliance Industries (Reliance Retail’s JioPhone).

Xiaomi garnered a 28.6 per cent share of the overall smartphone shipments to India in calendar 2019. It was followed by Samsung with a 20.3 per cent. The rest of the market share was dominated by BBK Electronics’ sub-brands including Vivo at 15.6 per cent, OPPO at 10.7 per cent and Realme, at 10.6 per cent.