Working to see how fast we can increase local sourcing and benefit from creating lower prices: IKEA India CEO

IKEA India chief executive Susanne Pulverer said it could slash product prices and increase local sourcing to save costs, in an attempt to attract Indian consumers facing inflationary pressures and resultant squeezed household budgets.

“No one is not impacted by inflation and by the crisis that COVID and the war has had an impact on the whole world, supply chains and prices and inflation. We see some positive signs that it might be possible to rollback some of the prices going forward but it’s still to be seen. We are moving on with our affordability ambitions that we have,” Pulverer told ET.