Women creators in India, do speak up! India is listening to you

When the mobile phone boom happened in India, many were surprised as a largely rural, semi-educated country skipped the PC revolution and aggressively adapted to this new technology. I personally believe this had less to do with tech-savvy, and more to do with staying connected with loved ones. That’s what got India so excited. In the same way, as audio content and podcasting grow here, I am certain that India will make this its very own too. Just like the McAloo Tikki burger, we will manage to give it its own desi identity.

According to KPMG, India is the third-largest podcast-listening market globally and is expected to be valued at over ₹17 crore by 2023, growing at a compounded annual growth rate of 34.5%.