Women are spending a sixth of their day on Facebook & WhatsApp: 80 dB Survey

Integrated reputation management advisory firm 80 dB Communications on Wednesday released the findings of a survey with women in urban India to understand the pattern of their social media consumption amid the coronavirus-induced lockdown.

The survey was conducted online, wherein 250 women participated.

The survey revealed that women spend nearly one-sixth or 4 hours of their day online, which is not work-related. While this comes as no surprise with everyone locked in their homes and looking for a way to stay connected with the outside world, the findings confirm that social media apps are where brands should be looking to connect with their women audiences.