With online traffic on its side, TakaTak’s the tok of town among short-video apps

BENGALURU: Homegrown short-video players ShareChat’s Moj, MX Player-owned TakaTak and DailyHunt’s Josh have seen early gains on the back of TikTok’s ban in India, according to data from SimilarWeb, which collates online traffic statistics and analytics. In terms of time spent per user, TakaTak led the charts with 23 minutes, followed by 10 minutes for Moj, and 7.4 minutes for Josh, the July 26 data indicated. These numbers are based on a sample set that the analytics firm tracks and is limited with regard to users and their locations, hence may not be fully representative of the actual data.

All these short-video platforms are looking to tap what’s estimated to be a 100-120 million daily active users market which is up for grabs, because of the ban imposed by the government on 59 Chinese apps like Bytedance’s TikTok and Helo from July 1, on account of alleged threats to the country’s