With launch of Resso, ByteDance hopes to groove with Gen Z

After taking India by storm with its short video-making app TikTok, China’s ByteDance is now foraying into the country’s music streaming market with Resso, but with a twist.

Pegged as the ‘world’s first social music streaming app’, Resso comes with features of a social media platform as well in a bid to target India’s 473-million-strong Gen Z.

Resso, which aims to help users build an online music community, was officially launched on Wednesday, after having been in beta launch phase since November 27.

Hari Nair, Head of Music Content & Partnership, Resso India, told BusinessLine: “Resso is the world’s first social music streaming service. We have done something exclusive, which no other app has done.” He drew attention to what he identified as Resso’s three differentiating features.