With growing user base, ONDC can start a price-war in ecomm market: Report

The non-profit e-commerce platform, Open Network for Digital Commerce (ONDC) has garnered a lot of traction in the recent past. The platform can trigger a price war in India, a recent report from GlobalData suggests.

According to the report, ONDC has received a large number of users since its launch in 2022. However, the new e-commerce platform has a long way to go before it can match the technological and service capabilities of companies like Amazon, Flipkart, Swiggy, Zomato, and others.

Nonetheless, ONDC has started gaining critical mass with more customers and vendors signing up for the platform, thereby leading a price war in the e-commerce market in India, which is expected to cross the $100 billion mark by next year.