With Events, LinkedIn goes ‘offline’ to help build contacts

Networking platform LinkedIn aims to foster offline, face-to-face community building with the launch of LinkedIn Events, the first global product to be built out of the company’s Bengaluru R&D centre.

With Events, which enables members to create, share, and discover professional events, LinkedIn wants to help members nurture deeper professional relationships.

According to data from the company, the chances of people accepting connection requests on LinkedIn double if they have attended a face-to-face meeting.

Ajay Datta, Head of Product, India, LinkedIn, said that as the focus is on helping members connect and build professional relationships, the team realised face-to-face interactions are key to realising this vision.