With $2 billion in exports, MSMEs get international reach via Amazon’s GSP

From a Mumbai-based textile company that has become one of the most popular brands in the bed-linen category on Amazon’s US marketplace to a Bengaluru-based electronics toy manufacturer that expanded its presence beyond India and the US to the UK, Canada, Australia and the UAE — several MSMEs have grown as a part of Amazon’s Global selling Programme (GSP). The online retailer’s GSP, which has clocked $2 billion in sales from India since its launch in 2015, saw the highest exports last year from cities like Delhi, Jaipur, Mumbai, Surat, Bengaluru and Indore. This January, Amazon had aimed for its GSP — which comprises 60,000 Indian exporters — to reach $10 billion in exports by Indian sellers by 2025.