Wipro to adopt new operating model from January 1 to drive growth in non-US markets, simplify operations

Wipro is bringing in a new operating model from next year under which its business will be restructured into four strategic market units (SMUs) and delivery model will be simplified as the IT giant looks to drive growth in the non-US markets.

In an email to employees, Wipro CEO Thierry Delaporte said the company’s growth has been largely dependent on the US market, and noted that it is important that the company broad base its growth.

“Effective January 1, 2021, we will replace the current structure of seven Strategic Business Units, Service Lines and nine geographies with four Strategic Market Units (SMUs) and two Global Business Lines (GBLs)…Besides ensuring adequate sector and domain focus in our go-to-market and execution, the new operating model will help drive growth in non-US markets,” he said.