Wipro Consumer Care Ventures invests in grooming startup LetsShave

BENGALURU: Wipro Consumer Care Ventures has signed an agreement to invest in Chandigarh-based startup LetsShave, which sells male and female shaving and grooming products. The venture capital fund of Wipro Consumer Care & Lighting did not disclose the details of the deal.

LetsShave focuses on shaving items and plans to expand to personal care categories like body care, skin care, electric trimmers, etc. The company markets its portfolio of products for both men and women.

The startup has a strategic tie-up with Dorco, a Korean Company and one of the pioneers in the razor industry, manufacturing world’s finest blades since 1955. Dorco has a 10% stake in LetsShave and is a global supplier to companies like Dollar Shave Club.