Wipro Consumer Care to sharpen focus on home care, go slow on hygienics

As demand for sanitisers and hand wash tapers, Wipro Consumer Care Ltd (WCCL) is planning to focus on expanding its homecare portfolio over hygienics.

“For sanitisers, we will now have a single brand. We have hand wipes under Santoor and Yardley so we are likely to continue only with Yardley. As far as surface sanitisers are concerned, we will cut down SKUs there too,” said Vineet Agrawal, CEO at WCCL and Executive Director at Wipro Enterprises. The company has seen a decline in demand for these products for the past 5-6 months.

The Bengaluru-headquartered company had fast-tracked the launch of several offerings such as hand sanitisers and anti-germ soaps and deo sprays as demand shot up. It had also started manufacturing sanitisers and hand wash at all its India factories when the pandemic was announced.