Wipro Consumer Care & Lighting India biz grows 14 per cent in Apr-Dec

Wipro Consumer Care & Lighting (WCCL) on Thursday said it has seen about 14 per cent growth in its India business in the first nine months of the fiscal ending March, even during a pandemic-hit year, on the back of operational efficiencies and new product launches. The company, which also witnessed strong performance in international markets, also plans to introduce new products exclusively on e-commerce channels as it looks to tap into the increasing adoption of digital platforms in the country.

“Our India business has done very well during the COVID times. We did get hit in Q4 of last year but starting Q1, followed by Q2 and Q3, we’ve done well, largely because our teams really moved fast in the initial week. We realised that distribution reaching the retail was key and we needed to get to the retail as fast as possible,” Vineet Agrawal, CEO of Wipro Consumer Care & Lighting and Executive Director of Wipro Enterprises, said.

In core states of Andhra Pradesh, Telengana, Karnataka, Maharashtra and Gujarat, the company had more stock points/depots, which provided an advantage to reach distributors more easily, he added.