Will Xiaomi’s K20 Pro draw the premium phone buyer?

With the launch of Redmi K20 Pro, Chinese tech firm Xiaomi is trying to gain ground in the premium segment of the smartphone market. The company had previously introduced the Mi Mix 2 in this segment but it failed to take off.

With the K20 Pro, Xiaomi has launched a flagship phone in the ₹30,000 range, taking on the likes of OnePlus, which offers the same top-of-the-line Snapdragon 855 processor. “I have seen more loyal customers for OnePlus. The kind of experience and the kind of user base OnePlus has, I think people would want to go to OnePlus. When they are spending ₹30,000, they want to be associated with a brand that is already regarded as a premium phone (sic),” Shobhit Srivastava, Research Analyst, Counterpoint Research, told BusinessLine.