Will it cost Apple for not having made an Android version of the TV app?

Apple Inc. on Monday showed it can open up its software and services to devices that compete with its own — but only when absolutely necessary.

The company’s updated TV app, including a new subscription for original movies and TV shows, will launch on iPhones, iPads, and Macs. But it will also be available via gadgets from Amazon.com Inc. and Roku Inc., and smart TVs from LG Electronics Inc., Sony Corp., and Samsung Electronics Co.

One company that went unmentioned in the iPhone maker’s two hour presentation: Google, owner of Android, which powers about 85 percent of the latest smartphones.