Why Twitter may be sued for changing brand identity to ‘X’

Elon Musk’s decision to change the brand identity of Twitter to ‘X’ may land the company into legal trouble. According to a report, companies including Facebook parent Meta and Microsoft already have intellectual property rights to the same letter.

The letter ‘X’ is widely used and cited in trademarks and the company could face its own issues defending its X brand.

“There’s a 100% chance that Twitter is going to get sued over this by somebody,” news agency Reuters quoted trademark attorney Josh Gerben, as saying. Gerben said that he counted nearly 900 active US trademark registrations that already cover the letter X, and these companies are spread across a wide range of industries.