Why these global fashion brands need to ‘thank’ Flipkart

Apart from taking fashion to the far corners of India, the growth of ecommerce is giving global brands struggling in the local market another shot at success.
Arvind Fashion is said to be in talks with Walmart-owned Flipkart to offload the India licences for a raft of foreign brands, including Izod, Nautica, Gant and Ed Hardy, according to people familiar with the development.
US-based VF Corp, owner of the Vans brand, is also said to be talking to the ecommerce company to sell its India licence, they added.
“The trend is that the brands that do not find favour with the consumers through offline stores are now going through the online channels,” said Harminder Sahni, cofounder of retail consultancy Wazir Advisors.