Why SMS fees has put Amazon at loggerheads with Reliance Jio, Airtel and Vodafone

A battle is reportedly brewing between Indian telecom companies Reliance Jio, Bharti Airtel and Vodafone Idea on the one hand and multi national companies like Amazon operating in the country on the other. The reason for the tiff is the definition of international SMS and telecom traffic.

According to a report in Economic Times, battle lines were drawn following a paper floated by the Telecom Regulatory Authority of India (Trai) that said business entities had sought a definition of international SMSes and telecom traffic to provide clarity. Messages sent from overseas are charged 5 cents (Rs 4.10) while domestic ones cost 13 paise.