Why Netflix plans to reduce streaming quality in many countries

Netflix will reduce the quality of its streaming in Europe to ease pressure on the internet, the firm said, as demand soars across the continent where millions are confined to their homes over coronavirus fears.

The streaming giant will “begin reducing bit rates across all our streams in Europe for 30 days,” a spokesperson said in a statement.

“We estimate that this will reduce Netflix traffic on European networks by around 25 percent while also ensuring a good quality service for our members,” the statement added.