Why Lava’s customisable and upgradeable phones could be a gamechanger

Lava is the latest Indian smartphone brand to mark its comeback in India with its new Z series of smartphones. But Lava is taking a slightly different approach. One, it is only focusing on the budget segment, and two it is offering customers the ability to customise and upgrade their device. The latter is truly unique in the smartphone segment.

Under its ‘My Z’ and ‘ZUp’ services, Lava is hoping to stand apart from the competition in the specifications driven Indian smartphone market. It also claims the phones are entirely made and designed in India.