Why iPhone sales are growing in India while global sales are declining

NEW DELHI: As Tim Cook announced that iPhones generated $26 billion in revenue in the company’s third quarter — down 12 per cent from last year’s June quarter – – India witnessed a 19 per cent growth (year-on-year) in shipments riding on promotional offers and discounts from the Cupertino-based giant.

Apple iPhone shipments fell 11 per cent in the quarter globally but in India, it grew 19 per cent (YoY), according to Counterpoint Research.

“We are encouraged by the results we are seeing from the initiatives that we spoke about in January including strong customer response to our in-store trade-in and financing programmes,’ said Cook during an earnings call with analysts late Tuesday.